Partners in Print HQ—Be Bold
Be Bold is a conceptual storefront and opening exhibition design for Partners in Print, a letterpress and printmaking organization in Seattle. Our 'boldness; concept is exemplified by our steamroller centerpiece, nspired by the Steamroller Smackdown event once held at the School of Visual Concepts by the Partners in Print team. Our bright print-inspired CMYK palette and oversized typography aim to inspire people to take up space and use their voices.
Software
Figma
SketchUp
Blender
Photoshop
Collaborators
Gerri Zhou
Prestin Artis
Nathan Zonn
Course
Exhibition and Installation Design
Instructor
Kristine Matthews
Client
Partners in Print
Duration
8 weeks
Research
Guided by our instructor Kristine Matthews and guests from the Partners in Print team, we explored PiP's new space as well as their mission and values so we could best represent them with our design choices.
Ideation
PiP encourages everyone to take up space and be bold in using print to amplify voices. My group found that the School of Visual Concept's Steamroller Smackdown exemplified these concepts well, using an industrial steamroller to press participant's designs in a celebratory way. We loved the idea of the steamroller so we decided to run with it as a main idea.
Development
Through the iteration process, we explored different methods of communicating the mission, values, and history of PiP to the public, through copywriting, color palette, type, and more.
Craft
We ended up with a bright and bold CMYK print-inspired color palette to best represent our concept. We included information and a PiP timeline/history on the walls, as well as a DIY station for visitors, staff highlights, and more. With the steamroller as our centerpiece, we designed some merch as well.
Reflection
Designing an entire storefront and interior seemed like a daunting task at first, but this project taught me to take leaps of faith and of course, to not be afraid to go big and bold with design choices. It was also a valuable exploration of telling a story and communicating greater values and themes through design.
